Step 3: Execution
Ideas makes changes
o Continuous monitoring
of production phase
o Post production evaluation
o Feedback analysis
= Ensures message reaches
target audience successfully
Step 1: Discovery
Knowledge becomes insight
o Research of key values and identity of client
o Strategic evaluation of
project objectives
o Analysis of target group
= Foundation for the design
Step 2: Creativity
Insight feeds ideas
o Presentation of a broad range of approaches
o Selection of the ideal
strategy
o Continued collaboration with client
= Innovative and creative
solutions
